Largest Fairway Market Opens in Pelham Manor
Fairway Market (www.fairwaymarket.com), the legendary New York-based grocery superstore, brings its unparalleled combination of specialty and traditional foodstuffs from around the world to Westchester County opening on April 14, 2010. The 75,000 square foot gastronomical market, the sixth and largest Fairway, is located at 847 Pelham Parkway, in the Post Road Plaza Shopping Center at the intersection of Boston Post Road (US1) and Pelham Parkway. It stays true to its predecessors in Manhattan, Plainview, L.I., Brooklyn and Paramus, NJ, by offering an extraordinary variety of traditional and specialty groceries aggressively priced below competitors.
Howard Glickberg, Chief Executive Officer of Fairway Market and the grandson of the founder, Nathan Glickberg, who opened the first Fairway – a fruit and vegetable stand – where the iconic W. 74th Street store in Manhattan stands today, is himself, a longtime resident of Irvington.
“I welcome the opportunity to provide jobs to some 400 local residents and to bring vast culinary choices, a wholesale to the public concept, and unparalleled amenities to the residents in and around Westchester,” said Glickberg, who is also opening the first Fairway Wine & Spirits shop right next door to the store. “I am particularly excited to have a Fairway in Westchester County where I have lived with my family for more than 20 years.”
Fairway is, as its slogan reads, “Like No Other Market.” It’s a fusion of the best specialty stores with the services of the neighborhood corner butcher, baker, cheese shop, and fishmonger, the freshness and variety of the produce stand, farmer’s market, or seafood market, the organics shop, and the convenience of conventional groceries – all in one place.
The market has the largest selection and highest quality of fish, meats, baked goods, fruit, vegetables, cheeses, coffees, kosher groceries, and gourmet and organic foods priced well below its competitors, thanks to a policy of buying directly from the farmers and producers, which eliminates the middle man and translates into huge savings for the consumer.
Upon first entering Fairway, floor to ceiling displays of fruits and vegetables – the store’s heart and soul – abound in a section that includes organic and regular produce. Continuing past the Produce Department is a full production made-from- scratch bakery with fresh rolls, bagels, baguettes, bread and a wide selection of pastries, cakes, pies and kosher baked goods.
Next is the Deli, Appetizing, and Cheese departments, which are signature elements of Fairway. The huge variety of kitchen prepared foods, sides and main dishes and smoked and cured meats from all areas of the globe is irresistible. As for cheese, Fairway reigns supreme. The store’s legendary cheese purveyors scan the globe to offer shoppers 350 varieties of the finest artisanal cheeses. Also across from the deli is the unique Olive Bar, with more than two dozen olives dressed and ready to go each day.
The Seafood Department is reminiscent of old style fishmongers, offering the freshest varieties right off the boat packed in ice and on display. The Meat Department is a full butcher shop where customized orders are a specialty and a full-time Kosher butcher is on site.
Master coffee roasters roast coffee beans from all over the world on the premises. There is a hand pulled mozzarella station within the cheese department. Immaculate aisles are filled with top brand groceries and in-store amenities include a huge organics and naturals section, an expansive catering business, a olive oil dipping station and a 60 seat Café serving delicious fresh meals, sandwiches, panini’s, pizzas and sushi.
Specialty foods, many exclusive to Fairway, are always available and always changing.
“We are always the first to champion innumerable foods that have become must-haves for serious foodies and food professionals,” said Glickberg, who is very proud of Fairway’s reputation for encouraging adventurous forays in food preparation. “
Next door to Fairway Market, will be Fairway Wine & Spirits, a 6,500 square foot store with approximately 2,200 wines from all over the world, and more than 200 varieties of spirits. It will feature a high end temperature control room for wines selling from $60.00 to $1500.00 a bottle. The staff will include a certified wine specialist and sommeliers on the premises to help customers with selections. Expected opening date is mid May.
For more information on Fairway Market Pelham Manor go to www.fairwaymarket.com.
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